Sarajevo Tourism Expo brings together more than 200 tourism representatives from eight countries

The second edition of the International Tourism Fair TOURISM EXPO SARAJEVO 2026 has concluded after three days of presentations, business networking and discussions on tourism development, bringing together more than 200 tourism sector representatives from eight countries at Sarajevo’s Skenderija Center. The fair featured 98 exhibition stands, showcasing tourism destinations, products and cultural heritage from Bosnia and Herzegovina and abroad. Domestic exhibitors presented the country’s diverse tourism offer, while international participants included representatives from Montenegro, Indonesia, Slovakia and the Czech Republic. The Montenegrin coastal town of Ulcinj was the fair’s partner city. The accompanying conference program addressed key tourism industry issues, including workforce challenges, destination branding, themed travel routes, sustainable and wellness tourism, digital innovation and international best practices. Practical workshops were also held for tourism professionals, entrepreneurs, guides and students.